Contact

PBX: (+57-1) 3264270
(+57-1) 6069700
Ext.: 1005
Fax: (+57-1) 6069701
alloreda@lloredacamacho.com
Address: Calle 72 # 5-83. Floor 5

Recognitions

Alicia-Lloreda

Alicia-Lloreda

Professional profile

Alicia has been a Partner at Lloreda Camacho & Co. since 1996. She heads the Intellectual Property Department of the firm.

She has a Law Degree from Universidad del Rosario in 1989, a Master’s Degree in Law (LLM) from New York University in 1991 and a Specialization Degree in Financial Law from Universidad de los Andes in 1993.

Alicia has a strong practice in IP Trademark Litigation and Unfair Competition. She always pursues the best strategy for protecting our clients’ trademark and patent portfolios, bearing in mind each client’s specific business needs. Her areas of practice include also copyright and franchise issues and mediation of conflicts in relation to these matters.

She has ample experience with trademark infringement (both civil and criminal) and unfair competition cases. She also offers advice on the diverse conflict resolution mechanisms, including alternative means such as mediation, always aiming to take advantage of the most beneficial tools for the client.

Alicia has been involved with great success in the protection of our clients’ trademark portfolios from counterfeit activities in various parts of Colombia, and she currently handles the most high-profile unfair competition litigation in Colombia.

Alicia has been actively involved in the International Trademark Association (INTA), and is currently a member of the Presidential Task Force for revising the all INTA committee structure. She was also one of only nine members of the Search Committee that selected Etienne Sanz de Acedo as INTA’s CEO. Alicia was the first Colombian attorney to be a member of INTA’s Board of Directors (2008-2010). She is a member of INTA’s Panel of Neutrals and Membership Recruitment Committee, and is currently an active member of the Leadership Committee and a member of the new Programming Advisory Council.

INTA honoured Alicia with the Volunteer Service Award (VSA) in the Advancement of the Association category.

Alicia has been ranked in Band 1 by Chambers & Partners and Legal 500 as one of Colombia’s leading Intellectual Property lawyers.

She is a frequent speaker at INTA, APAA, ASIPI and ACHIPI’s Annual IP Conference, including participation in the panel: “Protection of IP Rights from a Regional Perspective.”

She participated in writing the chapter “Exploring Alternative Dispute Resolution” in Intellectual Property Strategies for the 21st Century Corporation, edited by Bryer, Lebson, and Asbell, 2011.