
-Mixed Three-Dimensional Trademarks
There is also the possibility of showing these trademarks next to a word or group of words, which was not possible before. Look at the following examples:

-Sound Trademarks
The graphic representation (staffs, symbols, or other elements that allow them to be identified) and a digital version of the recording in MP3 format continue to be the necessary requirements for registering this kind of trademark.
-Color Trademarks
It is a formal requirement to present these types of trademarks with a precise and unambiguous graphic representation. The color must be demarcated by means of a pictorial representation, and it is left to the discretion of the applicant to identify the color with an internationally recognized code, for example PANTONE.
An example of this kind of trademark can be seen In the United States, by means of the manner in which the company Louboutin protects the color red on the soles of its high-heeled shoes.

-Tactile or Textural Trademarks
The Resolution regulates tactile and textural trademarks that are on the rise in various industries in Colombia. The following are the legal requirements:
- A clear, precise and concrete description of the texture that is trying to be protected
- A three-dimensional illustration or photograph
- A physical example of the texture
These new regulations shed light on the panorama of how non-traditional trademarks should be presented. The challenge of how to position these trademarks in the minds of the consumers is left in the hands of the entrepreneurs.
Author: Cristina Velasco