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Trademarks

"We go to them for high-profile cases as they possess the resources needed and are able to provide quick answers and simple solutions on very tight deadlines." Chambers and Partners, 2021.

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We advise our clients in all trademark, unfair competition , advertisement and copyright matters

This includes trademark, unfair competition, advertisement and copyright litigation, including civil and criminal infringements, unfair competition actions, border measures, as well as in negotiation of licenses and all kinds of transactions, that involve IP. always seeking the use of the most beneficial IP tools.

Our lawyers and paralegals have great experience in all these matters which allow us to offer excellent advice on the management of our clients’ trademark and copyright portfolios, being innovative in legal matters and offering efficient protection of our clients’ trademarks, and the development of their businesses.

We are partners of our clients in the long term, and that is why we always seek for the best legal alternatives in an efficient and cost-effective way.

We have extensive experience in the management of trademark portfolios in the pharmaceutical, personal and home care products, consumer products, food, beverage, hotel, financial, entertainment industries,  e-commerce, telecommunications and technology sectors, among others.

As of 2012 Colombia is part of the Madrid Protocol. This has given us the opportunity to advise our domestic and international clients in the protection of their trademarks at an international level through this mechanism, as well as to supervise the applications for international registration of our clients, when Colombia has been included within the countries to be protected.

Expertise

Social media

  • Advertising law and litigation.
  • Influencer Agreements.
  • Licensing.

Transactions

Trademark Prosecution

  • Trademark background search.
  • Trademark registration and filing.
  • Portfolio maintenance.
  • Trademark negotiation and licensing.
  • Trademark protection in Latin America.

Trademark Enforcement

  • Settlement agreements.
  • Trademark infringement.
  • Unfair competition.
  • Counterfeiting.

Trademark protection in Latin America: We have a network of excellent professional lawyers with identical service quality.

Our team

Alicia Lloreda
  • alloreda@lloredacamacho.com
Natalia Franco
  • nfranco@lloredacamacho.com
María Camila Tovar
  • mtovar@lloredacamacho.com
Laura Cárdenas
  • lcardenas@lloredacamacho.com
See all the team

Knowledge

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Propiedad Intelectual e Inteligencia Artificial: Desafíos...
El uso de la inteligencia artificial (IA) por parte de...
Is this What We Want? Respuesta...
Las propuestas de regulación sobre la inteligencia artificial han sido...
Prevalencia del derecho preferente sobre la...
El Artículo 171 de la Decisión 486 de la Comunidad...
See all publications

Our services

  • Corporate Law
  • Commercial Contracts
  • Intellectual Property
  • M&A
  • Life Sciences
  • Competition & Consumer Protection
  • Natural Resources: Mining Law
  • Dispute Resolution and Insolvency
  • Technology, Media & Telecommunications (TMT)
  • Labor Law & Social Security
  • Government Procurement & Infrastructure
  • Data Protection & Privacy
  • Tax Law
  • Foreign Exchange Law
  • Fintech
  • Foreign Trade, Logistics & Customs
  • Real Estate law
  • Corporate Law
  • Commercial Contracts
  • Intellectual Property
  • M&A
  • Life Sciences
  • Competition & Consumer Protection
  • Natural Resources: Mining Law
  • Dispute Resolution and Insolvency
  • Technology, Media & Telecommunications (TMT)
  • Labor Law & Social Security
  • Government Procurement & Infrastructure
  • Data Protection & Privacy
  • Tax Law
  • Foreign Exchange Law
  • Fintech
  • Foreign Trade, Logistics & Customs
  • Real Estate law

Contact Us

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