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Alicia Lloreda
Partner
CONTACT
Mail
Phone
Fax

[email protected]

(+57-601) 3264270

(+57-1) 6069701

Languages
Spanish - English
“She is a great attorney, with very responsible and accurate advice for all kind of matters, especially in trademarks.” Chambers & Partners, 2023.
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Alicia is a partner of the firm since 1996 and is the director of the department of Intellectual Property.  She is internationally recognized for creating legal strategies to garner protection for trademarks and patents for our clients.

Alicia earned a law degree from the Universidad del Rosario, a Master of Law from New York University, and a graduate degree in Financial Law from the Universidad de los Andes.

Her areas of expertise include trademarks, copyrights, patents, unfair competition, and dispute resolution in intellectual property and conflict mediation. She has a wide range of experience in handling trademark infractions (criminal and civil) and unfair competition cases. She is also adept at a wide range of conflict resolution mechanisms, including mediation. Her main purpose is to reduce risk and optimize the business strategies of her clients. Regarding border measures, she has successfully protected the portfolios of our clients against forgery and is currently involved in the most important unfair competition cases in the country.

Alicia has worked extensively with the International Trademark Association (INTA) as a member of several committees. She is the Codirector of the Presidential Work Group, which is in charge of reviewing the structure of all of the other committees. In addition, she is part of the Presidential Selection Committee (one of only nine members of the INTA were chosen to participate). This committee was in charge of selecting Mr. Etienne Sarz de Acedo as the General Director of the INTA. Alicia was the first Colombian lawyer to be a member of the Board of Directors of the INTA, serving from 2008 – 2010. She is member of INTA’s Panel of Neutrals, and is currently an active member of the Leadership Development Committee. On 2021, Alicia was named by INTA, Chair for the Commercialization of Brands Committee for the 2022 -2023 period.

She is also a member of the Trademark Mediators Network and the Leadership Committee. She currently serves as the Director of the Leadership Link Subcommittee, part of the Leadership Committee, and is a member of the Program Advisory Council.

Alicia was recognized as the “IP Lawyer of the Year” in Colombia in 2018 by Best Lawyers. She received the Chambers Women in Law Recognition Award in the same year, and Best Intellectual Property Lawyer in Latin America by Euromoney LMG. Alicia has been ranked by Chambers and Partners as a Band 1 lawyer in Intellectual property for several consecutive years. She as also been recognized as leading lawyer by The Legal 500, WTR, and Managing IP.

Experience

POSITION
YEAR
Partner - Lloreda Camacho & Co.
1996 - at the present time
Education
UNIVERSITY
DEGREE
Universidad de Los Andes
Graduate degree in Finance Law – 1993
New York University
Master of Law – 1991
Universidad del Rosario
Law Degree – 1989

Memberships

International Trademark Association (INTA)
Inter-American Association of Intellectual Property (ASIPI)
Mediator – the Arbitrage and Mediation Center, part of the WIPO (World Intellectual Property Organization)

Awards

Publications

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Chapter: “Exploration of Alternative Conflict Resolution Strategies in Intellectual Property for the 21 st Century Corporation”, 2011.

Practice areas

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Patents
Trademarks
Copyright and Entertainment Services
Intellectual Property

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Contact information Bogotá


Address: Calle 72 No 5-83 Piso 5
PBX: (+57 601) 326 42 70 
Fax: (+57 601) 606 97 00
Email: [email protected]

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Contact information Bogotá


Address: Calle 72 No 5-83 Piso 5
PBX: (+57 1) 326 42 70 – (+57 1) 606 97 00
Fax: (+57 1) 606 97 00
Email: [email protected]

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