Alicia has been a Partner at Lloreda Camacho & Co since 1996. She is the Director of the Intellectual Property Division and is internationally recognized for creating legal strategies to garner protection for trademarks and patents for our clients. She received a law degree from the Universidad del Rosario, a Master of Law from New York University, and a graduate degree in Financial Law from the Universidad de los Andes.
Her areas of expertise include trademarks, copyrights, patents, unfair competition, and dispute resolution in intellectual property and conflict mediation. She has a wide range of experience in handling trademark infractions (criminal and civil) and unfair competition cases. She is also adept at a wide range of conflict resolution mechanisms, including mediation. Her main purpose is to reduce risk and optimize the business strategies of her clients. Regarding border measures, she has successfully protected the portfolios of our clients against forgery and is currently involved in the most important unfair competition cases in the country.
Alicia has worked extensively with the International Trademark Association (INTA) as a member of several committees. She is the Codirector of the Presidential Work Group, which is in charge of reviewing the structure of all of the other committees. In addition, she is part of the Presidential Selection Committee (one of only nine members of the INTA were chosen to participate). This committee was in charge of selecting Mr. Etienne Sarz de Acedo as the General Director of the INTA. Alicia was the first Colombian lawyer to be a member of the Board of Directors of the INTA, serving from 2008 – 2010. She is member of INTA’s Panel of Neutrals, and is currently an active member of the Leadership Development Committee. Recently, she was nominated as Vice Chair of the Commercialization of Brands Committee for the 2020-2021 Committee Term and Co-chair of the Group Advisory Council for LATAM matters of INTA.
She is also a member of the Trademark Mediators Network and the Leadership Committee. She currently serves as the Director of the Leadership Link Subcommittee, part of the Leadership Committee, and is a member of the Program Advisory Council.
