Alicia has been a partner at the firm since 1996 and she is the director of the Intellectual Property department. She is internationally recognized for devising legal strategies to secure trademark and patent protection for our clients.
Holds a law degree from Universidad del Rosario, a Master of Law from New York University, and a graduate degree in Financial Law from Universidad de los Andes.
Her areas of expertise encompass trademarks, copyrights, unfair competition, and dispute resolution in intellectual property, as well as conflict mediation. She has extensive experience in handling trademark infringements (both criminal and civil) and unfair competition cases. Proficient in various conflict resolution mechanisms, including mediation, her primary objective is to minimize risk and optimize business strategies for her clients. In terms of border measures, Alicia has successfully safeguarded our clients’ portfolios against counterfeiting and is currently involved in some of the most significant unfair competition cases in the country.
Alicia has actively contributed to the International Trademark Association (INTA), serving on several committees. The ADR committee, Presidential Work Group, responsible for reviewing the structure of the organization, Alicia was the first Colombian lawyer to be a member of the INTA Board of Directors from 2008 to 2010. She was the Chair for the Commercialization of Brands Committee for the 2022-2023 period and now serves as subcommittee chair in the Trade Secrets Committee.
Alicia has been recognized as the “IP Lawyer of the Year” in Colombia by Best Lawyers. She has also received the Chambers Women in Law Recognition Award, and Euromoney LMG named her the Best Intellectual Property Lawyer in Latin America. Alicia has consistently held a Band 1 ranking in Intellectual Property by Chambers and Partners for several consecutive years and has been acknowledged as a leading lawyer by The Legal 500, WTR, and Managing IP.
She enjoys very much working in indigenous rights and all issues related to the connection between cultural heritage and IP.
